Wholesale Baking &
Cake Decorating Supplies
Over 3,000 products at trade prices for approved Australian businesses. Apply once with your ABN. After approval, just log in, your 20% off shows on every product. No discount code.
What you see after you log in
No codes to remember. No special checkout step. Log in with your approved account and every eligible product shows trade pricing like this:
Example product page
LorAnn Baking Emulsion Blueberry 4oz
That's it. Log in → browse the site → prices drop automatically. Cart and checkout use the same trade price.
How It Works
Three steps. After that, shopping is the same as retail, just while you're logged in.
Apply With Your ABN
Fill out the short form below with your business name, ABN and contact details. Use the email you want on your customer account. Under two minutes.
We Approve Your Account
Same-day review in most cases. We turn on trade pricing for your login and email you when you're ready. Check junk if you don't see it.
Log In, Discounts Appear
Sign in with that same email. Collection and product pages show 20% off non-sale items, plus the pink “20% wholesale discount applied” badge. Nothing to enter at checkout.
What You Can Stock
From sprinkles and food colouring to cake boards and packaging, everything your baking business needs in one place.
Who Can Apply?
Any business with a valid Australian ABN in the baking or cake decorating industry is eligible. No minimum order required.
🎂 Cake Studios & Decorators
Sole traders and small studios running a home or commercial baking business with an ABN.
☕ Cafes & Bakeries
Food businesses that bake in-house and need regular supply of quality ingredients and tools.
🏪 Retail Stockists
Shops looking to stock our range of baking and cake decorating products for resale.
🎓 Baking Schools
Cooking schools and class teachers who need consistent bulk supply of tools and ingredients.
Trusted by Bakers Across Australia
Fast dispatch, great products, and a team that genuinely cares.
"Baking Pleasures was in fact a pleasure to deal with. They checked in with me several times to make sure they got the order just right and delivered on time."
"Easy online ordering. Fast shipping. Products well packed and of good quality. They respond quickly to any questions. On my purchasing list every time."
"Great products, super fast delivery. Great customer care and service. Have used them for a number of years now and will continue to do so."
Frequently Asked Questions
Everything you need to know before applying.
How do I see the wholesale prices?
Who is eligible for the wholesale program?
Is there a minimum order value?
How long does approval take?
Do I need a customer account?
Does the 20% discount apply to sale items?
Can I place bulk or special orders?
Do you ship Australia-wide?
I don't have an ABN, can I still buy large quantities?
I used to have a wholesale discount code. What changed?
Buying in Bulk Without an ABN?
Anyone can stock up on our full range, no business registration required.
Shop Bulk Products