Wholesale Baking &
Cake Decorating Supplies

Over 3,000 products at trade prices for approved Australian businesses. Register with your ABN and start saving 20% straight away.

Apply Now — It's Free Browse Our Range
🛒3,000+ ProductsSprinkles, colours, tools & packaging
🏷️20% Trade DiscountOn all non-sale items, every order
⚡Same-Day ApprovalTeam reviews applications straight away
📋Special & Bulk OrdersWe source direct from suppliers for you

How It Works

Three simple steps between you and trade pricing on everything your baking business needs.

1

Apply With Your ABN

Fill out the short form below with your business name, ABN and contact details. It takes less than two minutes.

2

Get Approved Fast

Our team reviews every application same day. Once approved you'll receive a confirmation email with your 20% discount code. Check your junk folder!

3

Shop & Save Every Order

Apply your code at checkout for 20% off all non-sale items. Need larger quantities? Just ask — we can order direct from our suppliers.

What You Can Stock

From sprinkles and food colouring to cake boards and packaging — everything your baking business needs in one place.

✨Sprinkles & Decorations 🌈Food Colouring 🍓Flavourings & Essences 📦Packaging & Cake Boxes 🎂Cake Boards 🧁Baking Cups & Liners 🔧Moulds & Tools 🍰Fondant & Icing

Who Can Apply?

Any business with a valid Australian ABN in the baking or cake decorating industry is eligible. No minimum order required.

🎂 Cake Studios & Decorators

Sole traders and small studios running a home or commercial baking business with an ABN.

☕ Cafes & Bakeries

Food businesses that bake in-house and need regular supply of quality ingredients and tools.

🏪 Retail Stockists

Shops looking to stock our range of baking and cake decorating products for resale.

🎓 Baking Schools

Cooking schools and class teachers who need consistent bulk supply of tools and ingredients.

3,000+Products available
338+Five-star reviews
20%Trade discount
AU-WideShipping available

Trusted by Bakers Across Australia

Fast dispatch, great products, and a team that genuinely cares.

★★★★★

"Baking Pleasures was in fact a pleasure to deal with. They checked in with me several times to make sure they got the order just right and delivered on time."

— Verified Customer
★★★★★

"Easy online ordering. Fast shipping. Products well packed and of good quality. They respond quickly to any questions. On my purchasing list every time."

— Verified Customer
★★★★★

"Great products, super fast delivery. Great customer care and service. Have used them for a number of years now and will continue to do so."

— Verified Customer

Frequently Asked Questions

Everything you need to know before applying.

Who is eligible for the wholesale program?
Any Australian business with a valid ABN in the baking or cake decorating industry. This includes home-based cake decorators, bakeries, cafes, baking schools and retail shops. Sole traders are welcome.
Is there a minimum order value?
No minimum order. You can place an order of any size and your 20% discount applies at checkout with your unique discount code.
How long does approval take?
Our team reviews applications as they come in — usually same day. Once approved, you'll receive a confirmation email with your discount code. Please check your junk/spam folder if you don't see it in your inbox.
Does the 20% discount apply to sale items?
The wholesale discount applies to all regularly-priced items. Items already on sale are excluded from the additional trade discount.
Can I place bulk or special orders?
Yes. We work directly with our suppliers and can arrange special orders and bulk quantities not listed on the website. Email us at shop@bakingpleasures.com.au to discuss your requirements.
Do you ship Australia-wide?
Yes, we ship to all states and territories. We also have a physical store at 27 Minjungbal Drive, Tweed Heads NSW.
I don't have an ABN — can I still buy large quantities?
Absolutely. Check out our bulk buying range — no ABN needed.