Vivid Gel Colour Electric Purple 21g

Vivid Gel Colour Electric Purple is a highly concentrated, ready-to-use gel food colouring designed to produce intense, vivid purple tones in fondant, buttercream, icing, dough and other baking mediums. The 21g bottle provides generous coverage. A small amount goes a long way for bold, saturated colour results.

Key Details

• Colour: Electric Purple
• Weight: 21g
• Type: Concentrated gel food colouring
• Brand: Vivid
• Certification: Halal suitable, kosher suitable
• Suitable for: Fondant, buttercream, royal icing, dough, cookie dough, ganache
• Use: Ready to use. Mix directly into your medium with a toothpick or spatula

Best For

• Achieving vivid, electric purple buttercream for birthday and galaxy cakes
• Colouring fondant for purple-themed celebrations and Halloween cakes
• Creating ombre or watercolour effects with purple tones
• Pairing with other Vivid gel colours to create custom shades

Frequently Asked Questions

Will Electric Purple colour stay vibrant in buttercream?

Yes. Gel food colours generally remain stable in buttercream, though some purple shades can shift slightly over time when exposed to light or heat. For best results, keep coloured buttercream cakes away from direct sunlight and refrigerate until close to serving time.

How much gel colour do I need for a deep purple?

Start with a small amount on the tip of a toothpick, mix well, and assess the colour. For deep, saturated purple, you will need to add progressively more gel colour. Allowing the buttercream to sit for 30 minutes after mixing can help the colour develop to its full intensity before adjusting further.

Browse the full food colouring range and explore our complete cake decorating supplies. For fondant coverage, see our icing and fondant coverage chart, and for buttercream planning check our how much buttercream guide.